How can we use narratives to make our business and our societies’ systems function better and be more viable-sustainable? There is a story, or narrative, for every woman and man, for every politician and for everything. Narratives provide arguments to accept or reject human activity as the major source of climate change, they create heroes or fire up political scandals, they visualise the positive or negative social or environmental impacts of businesses. This article discusses how narratives are important to accomplish collective tasks and challenges, regardless of whether they share fictitious stories or stories about real events.
The article shows a sharp eye for the flaws of Holacracy, or rather of the way Holacracy as a model for designing and running businesses has been implemented. The way Holacracy is known to generate problems when applied with a wider scope than the mere team scope. Implementing management and organisational principles like holacratic principles and having to abandon those within a couple of months of years after deep conflicts were created and the effectiveness of the business was put in jeopardy is treating your staff, your stakeholders and funders as guinea pigs.