How can we use narratives to make our business and our societies’ systems function better and be more viable-sustainable? There is a story, or narrative, for every woman and man, for every politician and for everything. Narratives provide arguments to accept or reject human activity as the major source of climate change, they create heroes or fire up political scandals, they visualise the positive or negative social or environmental impacts of businesses. This article discusses how narratives are important to accomplish collective tasks and challenges, regardless of whether they share fictitious stories or stories about real events.
The Food and Agriculture Organisation of the United Nations, FAO, has recently published its vision document Future of Food and Agriculture. Trends and Challenges.
Stories, or narratives, can teach valuable lessons to managers who have to act in times of complexity and unpredictability. These stories do not have to be descriptions of real life events, such as the story of what led to the sinking of the Titanic. Even fiction can provide these valuable insights. Here are some examples on good fiction that teach valuable human lessons to managers.